One of my favorite aspects of invitation design is bringing the design “full circle.” What I mean by this is making sure that each element of the suite complements every other element in of the suite. As a designer, my favorite designs are the ones where the pieces aren’t all “matchy-matchy,” meaning where every piece is exactly the same design except for the details. Those are always nice, too, but what’s the most fun is when some of the pieces are a little different, and when put together into the full suite, all complement each other.
Not only is it important for the inside pieces to have cohesiveness, but it’s also important for the OUTSIDE of the invitation to reflect what’s inside the envelope. The best way to do that is with a custom postage stamp. I prefer Zazzle stamps over some of the other companies. Zazzle offers the widest variety of sizes, and their product is superior to others I’ve seen. They print their custom postage on glossy adhesive paper, which emphasizes any design and makes the printing *POP*.
Below is a photo of my latest custom postage design. It’s the same logo we used on the envelope liner. This logo isn’t anywhere else on the actual invitation or on any of the printed pieces in the invitation suite, but it complements the design beautifully and brings in another design element without clashing with the rest of the design.
The best part of a custom postage stamp is that it hints as to what’s inside. It tells the recipient that this isn’t a regular bill, rather there’s something special inside. It starts to set the tone for your event even before your guest opens the invitation. And as I always say, “The party starts when the invitation arrives.”
Custom postage adds a perfect complement to the invitation suite.