When designing your custom event invitation, whether it’s for a wedding, bar mitzvah, fundraising event or milestone birthday, there are a lot of things to keep in mind. There’s more to it than simply creating the invitation and placing it in the envelope. Here are the top 5 mistakes most people make when creating their invitations and some tips about how to avoid them.
Mistake #1: Not including all the necessary information on the invitation
I find that some clients worry that their invitation includes too much information. However, I counter that it’s best to include all of the information your guests will need to know rather than leave something out for the sake of cutting out a few words. Of course, your invitation should include the basic details of the event such as the day and date of the event, the time the event starts, and the location of the venue, but don’t be afraid to include inserts with additional details. For example, one of the most common inserts is a Map and Directions card. Even though most cars and phones have navigation software to help guide guests to the location of your event, including a pre-printed map or printed directions in the invitation, especially if the venue is difficult to find, is a courtesy many guests will appreciate.
Other common inserts include a separate reception card, which is critical if your reception is at a different location than your ceremony, a “Weekend Events” insert with information about events taking place before and after the main event, and an “Accommodations” card, which can include information about local hotels, nearby airports, local attractions, rental car agencies, and room blocks you have reserved on behalf of your guests. Finally, don’t forget to include information about the dress code somewhere in your invitation suite, either on the invitation itself or on a separate card. People want to know how to dress for the occasion, so be sure to let them know.
Mistake #2: Not sending invitations out on time and not giving people enough time to RSVP
The number one question I get from clients is “when should I send out my invitations?” The answer is six to eight weeks before your event. If you are having a destination wedding, be sure to send them out on the eight-week end of that mailing window so that guests have enough time to make travel arrangements.
Tied in with this mistake is not giving people enough time to respond. You want to give them three to four weeks from when they receive your invitation to when you want the RSVP back to figure out if they can attend. Set the RSVP return date no later than two weeks before your event. If you mail your invitations on time, this will give guests plenty of time to let you know and it will give you enough time to follow up with guests you don’t hear from so you can give your caterer an accurate number.
Mistake #3: Not clearly identifying who is invited
The best way to let your guests know who is invited to your event is to tell them on the front of the envelope. Don’t include references to other people who live at an address on the front of the envelope, either directly or implied, unless you intend to include them in your festivities. For example, if you are inviting a couple but not their kids, address the envelope as “Mr. and Mrs. Steven Jones” rather than “The Jones Family.” If you are including the girlfriend or boyfriend of a guest, it’s best to find out the name of that person and address the invitation to both people by name. If you decide a friend may bring a guest (or a “plus one” in wedding parlance), be sure to include “and Guest” on his or her envelope.
Mistake #4: Printing your registry information on the invitation
I have had several clients who want to put their wedding registry information on their actual invitations. I strongly discourage them from doing this as it’s an etiquette no-no. Instead, as I’ve done with several clients, include an insert with a link to your wedding website (NOTE: Do NOT print the direct link to your registry on either your invitation or inserts. Rather, embed the ink somewhere on your website and make it easy for guests to find once they’re there). From your website, guests can search for more information about your event, including your registry.
Mistake #5: Forgetting the stamp on the RSVP envelope
To encourage your guests to send back their RSVP cards, make it as easy as possible for them to do so. You can do that by including a pre addressed and stamped envelope. That way, all your guest has to do is fill out the RSVP card, put it in the envelope, seal it, and drop it in a mailbox. Don’t try to save money by not including pre-paid return stamp. It’s considered a party faux pas.
When designing your invitation suite, be sure to include all the details your guests will need to know. If you’re not sure, or don’t want the information on the main invitation itself, include the information on a separate insert. When I design an invitation suite for my clients, I use a check list to make sure I haven’t left off any important details. For your FREE CHECKLIST of details to include when designing your invitation suite, click here: INVITATION DETAILS TO INCLUDE ON EVERY INVITATION. For assistance in designing a one-of-a-kind custom invitation suite, complete with all the information your guests need to know, contact Invitation Maven at info@InvitationMaven.com.