As a professional designer of custom wedding invitations, I see all manner of design incorporated into a bride and groom’s special day. My absolute favorite events are those where the bride (and sometimes even the groom) create their own beautiful handmade details. I love these weddings because the details make the event personal and bring guests closer to the bride and groom. And with sites like Instagram and Pinterest, Do-It-Yourself, or DIY, is more popular than ever.
These websites provide a plethora of ideas brides and grooms can search for inspiration. Many of the ideas even include How To instructions and links for finding necessary supplies and materials. But what I hear most often from my clients who LOVE what they see is that they just aren’t able to do it themselves. Either they don’t feel like they’ve got the creative bug or they don’t have the time or inclination.
That’s where I come in. Read more
Why Invitation Design is Important
This beginning post isn’t really about invitations, per se. It is about how what may become the most infamous design flaw in the print world ruined such an important and special moment for many people anticipating a crowning achievement in their careers. This story highlights the importance of a good, functional design and demonstrates why function and clarity are more important that looks.
Here’s what happened:
It’s Oscar Sunday, 2017, Hollywood’s most important night of the year. They save the biggest and most anticipated Oscar for the end of the show: BEST PICTURE. Anticipation builds throughout the evening, and the moment everyone is waiting for arrives. Read more
I am often asked “what’s the right way to…” followed by a question about how to handle a situation one might encounter when planning a party. My answer usually is “there is no RIGHT way or WRONG way…there’s only YOUR way.” I say this because every bride and groom, every bar mitzvah and bat mitzvah child, and every honoree is unique and their special event should reflect who they are. So while there are social conventions that can help guide you, there’s no reason why you can’t get creative and have fun planning your big event.
This is even true as it pertains to your invitations. Read more
There really is nothing like the look and feel of an old-school letterpress invitation. It involves taking a metal plate or metal type with raised surfaces, running ink over those surfaces, pressing the inked plate onto a piece of paper, and transferring the image or text to the paper. The feel of the imprints left behind from the plate pressing into the rich cotton or textured papers simply cannot be duplicated by a digital press. And it speaks to the formality of the event.
While this printing technique is almost as old as the printing press itself, modern technology allows for amazing flexibility in design. One need not set individual metal type letters into a printing block anymore. Instead, you can create a printing plate from artwork you design on your computer. But that’s the only part of this art form that’s been modernized. The printing part is still done by hand, one invitation at a time, which is the main thing that gives a letterpress invitation its appeal.
I designed a custom letterpress invitation a few years ago featuring artwork hand drawn by my client’s daughter. It was an invitation for her son and daughter’s b’nai mitzvah. The party later that evening was at one of Los Angeles’ fanciest hotels: The Four Seasons.
For the ceremony invitation, the teenage artist drew pomegranates and grapes, two fruits common in Judaic art. She also included a hand drawn fox and owl, the nicknames the family uses to refer to the kids. I then added in a quote from scripture to further add to the meaning of the invitation. The finished result was a completely unique and custom work of art. It was stunning. And it could not have been produced using a digital press. The letterpress invitation for the evening party was equally dramatic, and was befitting of the formality of the event. It, too, featured a graphic hand-drawn by the bat mitzvah girl, along with matching text and ink colors.
If you are interesting in creating a unique, custom, letterpress invitation for your next event, contact The Invitation Maven.