Category: Birth Announcements

Glossary of Invitation Terms

Words you should know when designing your party invitations and event stationery

When I meet with clients to design their custom invitations, I use a variety of terms to describe the different elements of an invitation suite and other pieces of event stationery. There are also terms relating to different printing techniques and different types of paper. Some terms are self explanatory and most people understand what they mean. Sometimes, however, there are terms that are common in my industry that some clients don’t know. To help make sure you’re an informed consumer, I created this glossary of terms that you can use when designing or ordering your party invitations and event stationery. The terms are divided into the following categories:

  • Printing Techniques and Treatments
  • Invitation Design
  • Invitation Suite, Stationery and Event Signage
  • Typeface and Fonts
  • Paper
  • Presentation, Binding and Packaging

Use this glossary to help you understand what it is you’re getting before you place your invitation order. It’s also useful to help explain what the different elements of an invitation suite are, and whether or not you should add something to your invitation ensemble.

If you have any questions about any of the terms in this glossary, or if you want help designing and ordering custom invitations, event stationery and signage for your event, I invite you to contact me at Marlene@InvitationMaven.comRead more

Do It Yourself (DIY) versus Professional Invitations: Pros and Cons to Help You Decide What’s Best for You

Last month, I wrote about how to add unique and personal touches to your wedding or party décor with projects you do yourself (known as Do It Yourself, or DIY). The article was actually about how you can hire a professional to help you if you don’t think you can or don’t want to do the work yourself, but still want that personal touch at your party. This month, I thought I’d delve a little deeper into the Do It Yourself decision as it pertains to invitations, and present some pros and cons to help you decide whether or not you should make your own or hire a professional. This article will help you figure that out so you can set the right tone for your event.

INVITATION STYLE AND DESIGN

The invitation you choose for your event is largely based on how formal your event is and what tone and expectations you want to set for your guests. If you are throwing an elegant affair, you’ll probably want to have an invitation that imparts the formality of the event. Fancier invitations such as letterpress, foil stamping, laser cut designs, and printing on things other than paper (like plastic or wood), are not easily done from home. Ordering invitations from a professional company expands the range of papers and printing styles you can choose from. Also, if you have a specific design in mind, the best option is to Read more

Making Sure Your Invitation is Functional, Not Just “Pretty”

Why Invitation Design is Important

This beginning post isn’t really about invitations, per se. It is about how what may become the most infamous design flaw in the print world ruined such an important and special moment for many people anticipating a crowning achievement in their careers. This story highlights the importance of a good, functional design and demonstrates why function and clarity are more important that looks.

Here’s what happened:

It’s Oscar Sunday, 2017, Hollywood’s most important night of the year. They save the biggest and most anticipated Oscar for the end of the show: BEST PICTURE. Anticipation builds throughout the evening, and the moment everyone is waiting for arrives.  Read more

Number One Event Planning Tip: Enjoy the Process

Planning a special event can be a daunting task, whether it’s a small, intimate gathering of friends to celebrate a milestone birthday or a large life cycle event such as a wedding, bar mitzvah or bat mitzvah. There are thousands of choices to make and a myriad of details to keep track of. Sometimes, the details can become overwhelming, especially when you already have a full time job.

Many people search out advice about how to do this or that. But those lists leave out the most important piece of advice I give each of my clients: enjoy the process, because sometimes, the things that go wrong will become your funniest and most memorable stories.

But what does “enjoy the process” mean?

Events are usually planned months in advance and it takes time and effort to decide what to serve, who to invite, how to decorate, who to hire, etc. Clients often spend hundreds of hours or more planning every detail of the party. This process can often be very stressful. And with all the planning, the actual event itself is over within a matter of hours. So the reason why I tell my clients to enjoy the process is because if you don’t, you will miss out on opportunities to make memories. And if things go wrong, either on that day or in the days leading up to your special event, if you’re not enjoying the process, these mishaps can ruin your entire experience.

I’ll share an example from a client I had a few years ago to illustrate my point.

I designed some bar mitzvah invitations for a client (I’ll call her Julie). We were just about ready to go into production. She had just emailed me her signed proofs when she got a call from her venue saying they’d had a major flood and needed to close the venue to make repairs. They informed her that they could not guarantee that the venue would be ready in time for her event, which was then only 10 weeks away.

Well, anyone who knows about planning a large party knows venues book months and sometimes a year or more in advance. Finding another venue that could accommodate Julie and her 200+ guests at that late date would be challenging, to say the least. But rather than be discouraged, Julie called several local venues and was able to find a place that was available on her date.

While those first few days following the news of the flood added some unneeded stress, Julie recalled my advice and realized that although unexpected things sometimes happen, she couldn’t have planned for that, so she might as well make the best of it. She maintained her positive attitude and friendly disposition and as a result, was able to negotiate more for less, and ended up at a superior venue. And now, two years later, because she enjoyed the process, it’s a funny story she can recall with fondness, not anger.

So I’ll give you the same advice I give all my clients: enjoy the process!

And to help you get started, get my FREE “BIG PARTY GUEST LIST SURVIVAL GUIDE: How to stay sane when 100 or more people are celebrating with you!” by clicking here: SURVIVAL GUIDE.

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